H+M Clothing Collider

The Digital Clothing Collider is a parallel effort to show the contrast of
value and experiences between shopping in a physical store and browsing
clothes an online digital store. It is a physical space to showcase the
digital shopping experience.

Shopping, the perpetual and sustaining activity of capitalist society,
is transitioning smoothly into the digital economy. Malls are failing,
retail is conglomerating, and online retailers have found steady holds
in the market. No serious retailer today is without an online store. This
project developed after visiting the hometown of H&M, a global clothing
retailer. As many shoppers forego traditional retail, the physical shopping
experience is lost, isolated to the comforts of home and computer. The
Digital Clothing Collider illustrates the experience of shopping digitally,
in a physical incarnation.